About Us

WE ARE ON A MISSION TO GIVE FAMILIES  A NATURAL START IN THE DEODORANT ARENA

 

Launched in 2009 and Founded by a concerned Mom, GrowingBasics is the leading premium Natural Kids Deodorant on the market. Delivering optimal hygiene for households with growing kids. Not only have we developed a product that parents love, but we have worked to make our Deodorant one that kids love to use.

GrowingBasics has been named “Product of the Year” and earned the endorsements of Educators across the Nation. 

Our products are made with a passion to give kids a healthier start in the personal care arena.

OUR STORY

My 6 year old Jessica, developed under-arm odor; she was my first child so I had no idea B O started that early. Not wanting to use traditional deodorant, I found virtually none that catered to growing kids. It became even more concerning after visiting major department stores but was unable to find a deodorant product that didn’t involve potentially harmful Aluminum , Paraben, Tricolsan, Talc, and other uncertain ingredients, or one that catered to growing children.

So we created a line of Kids deodorant products that were plant-based, kid-friendly, and specifically targeted to stop their *ahem* unique odor. And that’s how GrowingBasics was Born.

OUR VALUES

QUALITY | LEADERSHIP | SELF-ESTEEM | COMMUNITY

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 We believe access to quality personal care products should be available to everyone, no matter your age.

With this vision in mind, we sought the advise of experts, including the opinions of parents and pediatrician. With much research, testings, a team was selected and we began developing a natural Kids Deodorant product for pre-teens and beyond. We are truly passionate and committed to offering families a natural start, so we appreciate your support!