WE ARE ON A MISSION TO GIVE FAMILIES A NATURAL START IN THE DEODORANT ARENA
Launched in 2009 and Founded by a concerned Mom, GrowingBasics is the leading premium Natural Kids Deodorant on the market. We create products families love to use, so they can live healthier lives. That's it in a nut-shell.
At GrowingBasics, we think kids deserve a healthier start. We believe it's possible to make products with natural ingredients that delight consumers while enabling them to be healthier and happier. Not only have we developed a product that parents love, but we have worked to make our Deodorant one that kids love to use.
GrowingBasics has been named “Product of the Year” by Creative Child Magazine.
How We Started
It started with the simple idea: to make deodorant that caters to the growing. To do away with potentially harmful chemicals. And to give families a better alternative that they would love.
Our founders daughter Jessica developed under-arm odor at the age of 6; being her first child she had no idea BO started that early. Not wanting to use traditional deodorant, she found virtually none that catered to growing kids. Even more concerning was finding a deodorant product that didn’t involve harsh chemicals like aluminum, paraben, tricolsan, talc, propylene gycol, phthalates, and other uncertain ingredients.
So after having an "Aha" moment, we created a line of Kids deodorant products that were plant-based, kid-friendly, and specifically targeted to stop their *ahem* unique odor. With this vision in mind, we sought the advise of experts, including the opinions of parents and pediatrician. With much r & d, testings, a team was selected and we began developing a natural Kids Deodorant product for pre-teens and beyond. And that’s how GrowingBasics was Born.
QUALITY | RESPECT | SELF-ESTEEM | COMMUNITY
We believe access to quality personal care products should be available to everyone, no matter your age. We are truly passionate and committed to offering families a natural start, so we appreciate your support!