Our Story

kids deodorant

WE ARE ON A MISSION TO GIVE FAMILIES  A NATURAL START IN THE DEODORANT ARENA

Launched in 2009 and Founded by a concerned Mom, GrowingBasics is the leading premium Natural Kids Deodorant on the market. We create products families love to use, so they can live healthier lives. That's it in a nut-shell.

Most companies define success simply in terms of sales and profit margin. Choosing ingredients based on how they contribute to the bottom line. It's why you see so much chemicals and preservatives in personal care products - unfortunately, the more chemicals we consume or put in our bodies, the less healthy we become.

 

At GrowingBasics, we think kids deserve a healthier start. We believe it's possible to make products with natural ingredients that delight consumers while enabling them to be healthier and happier. Not only have we developed a product that parents love, but we have worked to make our Deodorant one that kids love to use.

GrowingBasics has been named “Product of the Year” (Creative Child Magazine) and earned the endorsements of Educators across the Nation. 

 

How We Started

It started with the simple idea: to make deodorant that catered to growing kids. To do away with harsh chemicals. And to give families a better alternative that they would love.

Our founders daughter Jessica developed under-arm odor at the age of 6; being her first child she had no idea BO started that early. Not wanting to use traditional deodorant, she found virtually none that catered to growing kids. Even more concerning was finding a deodorant product that didn’t involve potentially harmful chemicals like aluminum, paraben, tricolsan, talc, propylene gycol, and other uncertain ingredients, or one that was tailored for her growing family.

 So we created a line of Kids deodorant products that were plant-based, kid-friendly, and specifically targeted to stop their *ahem* unique odor. And that’s how GrowingBasics was Born.

OUR VALUES

QUALITY | LEADERSHIP | SELF-ESTEEM | COMMUNITY

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 We believe access to quality personal care products should be available to everyone, no matter your age.

With this vision in mind, we sought the advise of experts, including the opinions of parents and pediatrician. With much research, testings, a team was selected and we began developing a natural Kids Deodorant product for pre-teens and beyond. We are truly passionate and committed to offering families a natural start, so we appreciate your support!